Marketing As A Business Strategies

I am interested in the opinion of Prof.. Dr. Hermawan Kartajaya, marketing experts from Indonesia who redefined marketing not only as a function business , but marketing is a business strategy. The opinion of Prof. Dr. Hermawan Kartajaya in redefine marketing sense, is that marketing is a business strategy in which there are elements that must be passed to the survival of the company. According to Prof. Dr. Hermawan Kartajaya in the redefinition of marketing as a business strategy, the marketing in principle is to give a value to its customers. And the value that was built for the consumer is about brand, service, and process.

Furthermore, according to Prof. Dr. Hermawan Kartajaya, the traditional concept of marketing should still be held first before the value elements is owned. Traditional concept of marketing includes marketing strategies and tactics that both have distinctive elements. Strategy as a method of marketing has elements of Segmentation, Targeting, and Positioning. Further Differentiation, marketing mix, and selling is an element of tactics.

In the current era of information technology, a business in order to survive and to be a leader market must have a smart business strategy. No more time to relax, because competitors will always appear, and competition will place very tight. Strength value that is owned by a company, namely the power of brand, service, and the process is the primary key that must always be improved and implanted to the consumer for the company to move forward and grow beyond its competitors.